Social networks are growing steadily. They are no longer just tools for keeping contact with friends and relatives, but have become powerful tools for benefiting businesses.
As social beings we spend a good part of our time socializing online: creating and sharing content, chatting and commenting.
Social networks have paved the way for countless new possibilities for companies. It’s never been easier for a company to reach its customers, nor so effective. A Facebook user that ‘likes’ a company’s page for example, sends out a clear message they’re interested and want to establish a connection.
Direct and even personalized communication is now possible. Customers are able to send feedback easily, by commenting on a company webpage for example. The exposure that social networks provide makes it easier for customers to find contact details. A company can create a positive, customer friendly and modern image for itself, just by the proper managing of its online identity. Studies have shown that different network sites attract different users. This opens up plenty of opportunities for personalized or targeted advertising.
Who’s Who in Kenya understands the importance of personal and business exposure and aims to provide a platform for professionals and businesses to see for themselves how online networking can work for them.
Social networks are here to stay, and creating and managing an online reputation is a part of business strategy, for all the reasons discussed above. Still not convinced? Register on Who’s Who in Kenya and see the results for yourself.
When people are asked what they think a virtual employee is they usually imagine a robot that replaces a real person. This is a common misconception. A virtual employee is a person that differs from a regular employee only because they’re not always physically present in the office. The individual is not required to be office-bound to a specific location.
As an employer, it is important to assess what kind of impact a virtual office environment has on your employees, how this affect the quality of their work/life balance as well as the business? When hiring a full-time virtual employee, you are actually outsourcing the workload to be completed from any place in the world.
You are still able to have full control of what needs to be done. Studies have shown that there’s a positive correlation between a virtual workplace and the effects it has on businesses; it enables greater productivity, higher morale, increased flexibility and may lead to employees working longer hours – all made possible thanks to teleworking.
Companies can choose from a bigger pool of international employees without the restriction of a geographical location and the less time spent travelling to and from work has proven to be beneficial. Companies that take advantage of virtual employees, own the ability to form high performing virtual teams by hiring only the best staff, who are connected through state-of-the-art telecommunication tools.
In this regard, a virtual employee is not only as valuable as a desk-bound employee, but he/she has even more potential of being the better performing employee, especially if considering evolving technology. Allowing your employees to manage their own time, thereby creating a sense of personal and professional freedom, is a big step in the right direction. It raises levels of contentment and improves overall morale. It is however important to hire individuals, who are self-motivated and disciplined to ensure maximum productivity in an unsupervised environment.
Written by International Business Management Intern, Asmeret Woldekidan
Can you believe we’re almost two months into the New Year?! We hope you’ve settled into the office with new hopes, new expectations and new plans to grow even more than before.
We’ve got the perfect tools to make sure your year is headed in the right path thus far. Update your company’s Who’s Who page and diarise special events you’d like to attend.
Whether you’ve starting a new job or returned to the familiar, your Who’s Who profile should already be filled with all of your accomplishments thus far. Remember to flaunt all of 2014’s projects by creating your personal portfolio.
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