Networking works. Social networks are growing steadily and are not only a tool for keeping contact with friends and relatives, they are also a powerful tool for the corporate world: social networking sites can greatly benefit our businesses. There’s no denying their importance.
People have always been networking, but nowadays one can safely say that this activity has to a large extend migrated to the internet. We are social beings, and we spend our online time socially: sharing and creating content, chatting and most of all, commenting.
Social networks have paved the way for countless new possibilities for companies. It has never been easier for a company to reach its customers, nor so effectively. A Facebook user that ‘likes’ a company’s page for example, sends out a clear message: they are interested and want to establish a connection. According to Farrell Kramer, customers are interested to know about the ins and outs of the business. Being consumers, they want to know about bargains and specials. This makes for an effective communication channel. This connection can serve as a news channel as well: news and services can be announced directly.
Direct and even personalized communication is now possible. Customers are able to send feedback easily, by commenting on a company webpage for example. The exposure that social networks provide makes it easier for customers to find contact details. A company can create a positive, customer friendly and modern image for itself, just by the properly managing its online identity. Studies have shown that different network sites attract different users. This opens up plenty of opportunities for personalized or targeted advertising.
All these features and advantages are incorporated into Who’s Who of Southern Africa, the region’s foremost networking and personal branding platform. The site understands the importance of personal and business exposure and aims to provide a platform for professionals and businesses to see for themselves how online networking can work for them.
Who’s Who is a networking site that has been a recognised source of information for the media for more than 100 years. It is the leading personal branding platform for professionals in Southern Africa. A profile on the site can help you distinguish your business online and provide a new channel to communicate your successes and market your products. Browsers will easily find their way to the information you showcase due to our excellent search engine ranking.
Social networks are here to stay, and creating and managing an online reputation is part of business strategy, for all the reasons discussed above. Still not convinced? Go online and see for yourself.
By Laura Macek, Journalism and Content Intern at Who’s Who