Social networks are growing steadily. They are no longer just tools for keeping contact with friends and relatives, but have become powerful tools for benefiting businesses.
As social beings we spend a good part of our time socializing online: creating and sharing content, chatting and commenting.
Social networks have paved the way for countless new possibilities for companies. It’s never been easier for a company to reach its customers, nor so effective. A Facebook user that ‘likes’ a company’s page for example, sends out a clear message they’re interested and want to establish a connection.
Direct and even personalized communication is now possible. Customers are able to send feedback easily, by commenting on a company webpage for example. The exposure that social networks provide makes it easier for customers to find contact details. A company can create a positive, customer friendly and modern image for itself, just by the proper managing of its online identity. Studies have shown that different network sites attract different users. This opens up plenty of opportunities for personalized or targeted advertising.
Who’s Who in Kenya understands the importance of personal and business exposure and aims to provide a platform for professionals and businesses to see for themselves how online networking can work for them.
Social networks are here to stay, and creating and managing an online reputation is a part of business strategy, for all the reasons discussed above. Still not convinced? Register on Who’s Who in Kenya and see the results for yourself.